Management of the documentary contents in the area of advertising and public relations
DOI:
https://doi.org/10.54886/scire.v11i2.1522Abstract
The documentary management systems offered by the advertising agencies are analysed, together with the way in which the lack of information is resolved by those who do not have their own documentation centre. A series of information sources used in the creation of advertising is provided. The current reality of documentation in the advertising sector is covered and options are proposed for improving the documentary techniques which should be used in advertising campaigns, such as the planning tools or the data furnished by the public relations departments. It is concluded that the role of the information and documentation professional is to collect, organize and provide information on the product, the competition and the consumer of each projectDownloads
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Copyright (c) 2005 Authors retain their copyright, but transfer the exploitation rights (reproduction, distribution, public communication and transformation) to the journal in a non-exclusive way and guarantee the right to the first publication of their work to the journal, which will be simultaneously subjected to the license CC BY-NC-ND. Authors take whole personal responsibility on fulfilling all the appropiate ethical codes and laws, and obtaining all the necessary copyright permissions regarding their articles. Institutional and self- archiving is allowed and encouraged.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
© 1996- . Authors retain their copyright, but transfer the exploitation rights (reproduction, distribution, public communication and transformation) to the journal in a non-exclusive way and guarantee the right to the first publication of their work to the journal, which will be simultaneously subjected to the license CC BY-NC-ND. Authors take whole personal responsibility on fulfilling all the appropiate ethical codes and laws, and obtaining all the necessary copyright permissions regarding their articles. Institutional and self- archiving is allowed and encouraged.
