The corporative image of the Spanish regional libraries in the Internet

Abstract

Libraries in Spanish Autonomous Regions are characterized by a very recent creation, and many of them have a very short live, what differences them from other kind of libraries. These libraries take their origin in the formation of the Autonomous Regions. They used to be founded when the regions received their competences in library matters. The starting point of this work consisted on checking which of the 14 autonomous libraries that actually exist in Spain are present in Internet and in which way they appear. We have studied more carefully those libraries having a web site in order to study the corporate image that they offer. For this, we have first compile them, and then they have been analyzed. We have verified that the following libraries have an Internet site: Biblioteca de Andalucía, Biblioteca de Aragón, Biblioteca Central de Cantabria, Biblioteca de Castilla y León, Biblioteca de Castilla – La Mancha, Biblioteca Nacional de Catalunya, Biblioteca Valenciana, Biblioteca Central de La Rioja, Biblioteca Regional de Murcia, Biblioteca General de Navarra y Centro Superior Bibliográfico de Galicia. We have also determined the kind of image and the characteristics of the message that they project, if the corporate image reflected is appropriate and shows all what the library is (tasks, goals, resources, services, infrastructures, etc) and the quality and quantity of the visual resources used (logos, range of colours, typographies, etc)