The Internet corporative visual identity of Spanish university libraries

Authors

  • José Luis Herrera Morillas Departamento de Informática, Facultad de Biblioteconomía y Documentación, Universidad de Extremadura, España
  • Margarita Pérez Pulido Departamento de Informática, Facultad de Biblioteconomía y Documentación, Universidad de Extremadura, España
  • Victoria Carrillo Durán Departamento de Informática, Facultad de Biblioteconomía y Documentación, Universidad de Extremadura, España

DOI:

https://doi.org/10.54886/scire.v13i2.1718

Abstract

We focused our attention on the exhaustive study of the elements of corporate visual identity projected through Internet by Spanish university libraries. We have started from the fact that corporate personality or public personality corresponds to the intentional image that an organization tries to show to the public; everything is directed towards this purpose and prepared and calculated to get a good result. The methodology entailed, firstly, locating and analyzing the websites of the Spanish university libraries, and then identifying the elements of the corporate visual identity. These elements would be the ones included in the program of corporate visual identity. Once all the libraries were analyzed, and after verifying which elements of the corporate identity are present in each library, we made a study focused on the definition and classification of the forms and styles of corporate visual identity that predominate in the Spanish university libraries.

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Published

2007-12-30

How to Cite

Herrera Morillas, J. L., Pérez Pulido, M., & Carrillo Durán, V. (2007). The Internet corporative visual identity of Spanish university libraries. Scire: Knowledge Representation and Organization (ISSNe 2340-7042; ISSN 1135-3716), 13(2), 67–98. https://doi.org/10.54886/scire.v13i2.1718

Issue

Vol.13, N.2 (2007)

Section

Articles

License

Copyright (c) 2007 Authors retain their copyright, but transfer the exploitation rights (reproduction, distribution, public communication and transformation) to the journal in a non-exclusive way and guarantee the right to the first publication of their work to the journal, which will be simultaneously subjected to the license CC BY-NC-ND. Authors take whole personal responsibility on fulfilling all the appropiate ethical codes and laws, and obtaining all the necessary copyright permissions regarding their articles. Institutional and self- archiving is allowed and encouraged.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

© 1996- . Authors retain their copyright, but transfer the exploitation rights (reproduction, distribution, public communication and transformation) to the journal in a non-exclusive way and guarantee the right to the first publication of their work to the journal, which will be simultaneously subjected to the license CC BY-NC-ND. Authors take whole personal responsibility on fulfilling all the appropiate ethical codes and laws, and obtaining all the necessary copyright permissions regarding their articles. Institutional and self- archiving is allowed and encouraged.

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