Is content king?
Key factors of an SEO strategy for digital media
DOI:
https://doi.org/10.54886/scire.v30i1.4943Keywords:
SEO, Search engines, Google, Digital methods, Financial education, UbersuggestAbstract
The key SEO factors and their impact on the effectiveness of a digital media optimization strategy are analyzed. It begins with a reference to Bill Gates' famous statement, "content is king," dating back to 1996. The study is based on a sample consisting of 12 prominent Portuguese financial education websites, recognized as national benchmarks in their field. Data collection was facilitated using the premium version of Ubersuggest, covering a comprehensive timeframe of one year. The findings challenge the traditional belief that content is the most crucial aspect of an SEO strategy. Instead, they highlight the importance of factors such as backlinks, domain authority, and social media presence, which show a direct correlation with organic web traffic.
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© 1996- . Authors retain their copyright, but transfer the exploitation rights (reproduction, distribution, public communication and transformation) to the journal in a non-exclusive way and guarantee the right to the first publication of their work to the journal, which will be simultaneously subjected to the license CC BY-NC-ND. Authors take whole personal responsibility on fulfilling all the appropiate ethical codes and laws, and obtaining all the necessary copyright permissions regarding their articles. Institutional and self- archiving is allowed and encouraged.
