Book covers as a marketing editorial tool

Abstract

The Spanish publishing industry occupies a noteworthy position in the editing, designing, printing and marketing of books and magazines throughout the world. In Europe, only England and Germany surpass Spain’s level of production. In Latin America, which is a natural market, book sales represent an important part of the exports, including to Brazil and the United States. However, it is not easy to publish a book nowadays, despite the fact that book publication dates back for well over 1,500 years, because modern technology has displaced paper as a major means for communication. In the creative process, Design has become an indispensable element. The book cover helps to sell a book and it is a fundamental marketing tool. For this reason, publishing companies rely heavily on quality illustrators and illustrations in order to enhance the appeal of the book. This aspect of the Spanish publishing world is analyzed through a study of the leading publishing companies.