Cultural identity and information and knowledge management in changing organizations

Abstract

The purpose of this research is to seek answers to the organizational practice and the changes that have taken place in the administration system through cultural identity. Its major focus is the common aspects such as values, beliefs, myths, the technological innovations and other aspects that are crucial to the process of development and integration into this new context of a globalized world. It is also to realize, through explicit or implicit components, that the values of the organizational culture will lead to the understanding of the organization identity, pointing out elements to be preserved and setting trends and prospects to the information and administration system. In order to achieve these goals, qualitative and quantitative approaches are necessary. The research will take into account the basis of the regional economy. The city of Franca counts on a strong shoes. Data will be collected through open interviews with employees from several ranks. It will be based on the Tamayo and Gondim’s organizational company values scale( (1966) and it will be adapted to the nature of the research. The systematization and analysis of the group of obtained data will make it possible to detect the techniques and values of the organizational culture in the development of the company, delineating its identity and the elements to be preserved.