Towards “docuketing”? A collaborative teaching experience in the pregraduate studies of Advertisement and Public Relations of the Universitat Autònoma de Barcelona

Authors

  • Alfonso González Quesada
  • Joan Ramon Molero Yll

DOI:

https://doi.org/10.54886/scire.v17i2.3925

Keywords:

Marketing, Information and Library Science, Advertising and Public Relations degree, Interdisciplinarity, European Higher Education Area

Abstract

The adaptation of curricula to the requirements imposed by the European Higher Education Area has provided a great opportunity for innovation in teaching. This contribution presents the assessment of the implementation of a singular subject in the Advertising and Public Relations degree at the Autonomous University of Barcelona. Marketing and Document Management, conceived as a subject in which two disciplines must work together has been a challenge to enhance collaborative work between teams of teachers and increase the visibility of information science, both among students and between teachers in the field of communication.

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Published

2011-12-30

How to Cite

González Quesada, A., & Molero Yll, J. R. (2011). Towards “docuketing”? A collaborative teaching experience in the pregraduate studies of Advertisement and Public Relations of the Universitat Autònoma de Barcelona. Scire: Knowledge Representation and Organization (ISSNe 2340-7042; ISSN 1135-3716), 17(2), 81–85. https://doi.org/10.54886/scire.v17i2.3925

Issue

Vol.17, N.2 (2011)

Section

Research in advance, brief articles and notes

License

Copyright (c) 2011 Authors retain their copyright, but transfer the exploitation rights (reproduction, distribution, public communication and transformation) to the journal in a non-exclusive way and guarantee the right to the first publication of their work to the journal, which will be simultaneously subjected to the license CC BY-NC-ND. Authors take whole personal responsibility on fulfilling all the appropiate ethical codes and laws, and obtaining all the necessary copyright permissions regarding their articles. Institutional and self- archiving is allowed and encouraged.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

© 1996- . Authors retain their copyright, but transfer the exploitation rights (reproduction, distribution, public communication and transformation) to the journal in a non-exclusive way and guarantee the right to the first publication of their work to the journal, which will be simultaneously subjected to the license CC BY-NC-ND. Authors take whole personal responsibility on fulfilling all the appropiate ethical codes and laws, and obtaining all the necessary copyright permissions regarding their articles. Institutional and self- archiving is allowed and encouraged.