Integración de la optimización de la experiencia de búsqueda (SXO), la usabilidad, la arquitectura de la información y la accesibilidad web
explorando un terreno común para mejorar la visibilidad en buscadores
DOI:
https://doi.org/10.54886/ibersid.v18i1.4966Palavras-chave:
Search eXperience Optimization, Search Engine Optimization, Factores SEO, Visibilidad web, eXperiencia de usuario, Accesibilidad web, Usabilidad, Arquitectura de la informaciónResumo
Los buscadores han incorporado varios factores relacionados con la UX y un análisis más preciso de la intención de búsqueda de los usuarios para satisfacer mejor sus necesidades. Objetivos: identificar los puntos en común entre tres disciplinas relacionadas con la UX: usabilidad, arquitectura de la información y accesibilidad web, y el SEO, en el contexto de la Search eXperience Optimization. A partir de un análisis de la literatura, se han identificado, contextualizado y justificado los factores en común entre el SEO y las demás disciplinas. Se ha puesto de manifiesto que ciertas buenas prácticas propias de estas disciplinas contribuyen a mejorar la visibilidad de las páginas web en los buscadores. En concreto, se han identificado un total de 37 factores relacionados. La incorporación de las prácticas identificadas puede derivar en un mejor rastreo, indexación e interpretación de los contenidos por parte de los buscadores.
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© 2007- . Los autores y autoras conservan sus derechos de autor, aunque ceden a la revista de forma no exclusiva los derechos de explotación (reproducción, distribución, comunicación pública y transformación) y garantizan a esta el derecho de primera publicación de su trabajo, el cual estará simultáneamente sujeto a la licencia CC BY-NC-ND. Los autores aceptan la responsabilidad legal de cumplir plenamente con los códigos éticos y leyes apropiadas, y de obtener todos los permisos de derecho de autor debidos. Se permite y se anima a los autores y autoras a difundir electrónicamente la versión editorial (versión publicada por la editorial) en la página web personal del autor y en el repositorio de la institución a la que pertenece.
